RICHES, Phase 2: Market Research Guide

Understand the local characteristics and experiences of harmful work for children (child labor) and adults within as they occur generally, and within women’s enterprises, to integrate child protection into WEE Actor product and service design.

Primary Audience: Management-and frontline-level staff involved in data collection and/or product and service development for Women’s Economic Empowerment (WEE) Actors. WEE Actors are entities or individuals that support the development or expansion of women’s businesses, provide livelihood or financial services, and/or support women (globally) in efforts to increase their access to economic opportunities, especially those living in developing countries. Management-level staff are those who lead strategy, program development and oversight for WEE Actors. Frontline-level staff include those working directly with women to help achieve WEE objectives.

Goal: Understand the local characteristics and experiences of harmful work for children (child labor) and adults as they occur generally and within women’s enterprises, to integrate child protection into WEE product and service design.

Objectives: Through the use of this guide, WEE Actors will have:

• Identified the research questions that should be considered when developing a market research agenda.
• Used the tools to conduct market research to respond to selected research questions.

Access the Market Research Guide in English | Español | Filipino | Français

Access editable versions (Word, Excel, PowerPoint) of the RICHES toolkit in English | Español | Filipino | Français