WomenLink Phase 2: Empowering Women Through Financial Inclusion in the Philippines

WomenLink Phase 1 pilot tested a digital literacy and financial education program based on SMS (short message system). Messages delivered to women’s phones to deepen women’s understanding of Digital Financial Services in an effort to galvanize uptake by new customers and drive greater usage by current ones. The second phase of WomenLink aims to solidify client trust in the system by delivering high-quality service through the professionalization of Digital Financial Service agents. Phase 2 will equip agents with the necessary knowledge and skills through the provision of online training materials and references to support them in delivering a seamless client experience.

Resource Type:
  • Research

Author: Grameen Foundation
Publication Date: 03/16/2020
Countries:
  • Asia

Program Area:
  • Financial Services
  • Human-Centered Design
  • Mobile Financial Services

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