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Surviving Heat Waves Through Climate Resilient Biofortified Wheat Varieties: The Success Story of Mirjapur Jaiv Urja Farmers Producers Company

Mirjapur Jaiv Urja Farmer Producer Company, hereinafter referred to as "Jaiv Urja", was incorporated on January 30, 2019, in the Chunar region of Uttar Pradesh's Mirzapur district to enhance the financial resilience of smallholder farmers through promoting sustainable agricultural practices. The company started its operations with only 10 (ten) farmers and has gradually expanded its outreach to around 890 farmers, including 390 women farmers.

Dr. R.S Singh, one of the Directors of the FPC, is passionate about agricultural practices that are both sustainable and commercially viable. This combination of sustainability and profit is hard to achieve; however, Dr. Singh, a Ph.D. in agronomy, uses his skills to translate this into reality.

Under the guidance of Dr. Singh, Jaiv Urja operates to attain the following objectives:

• To promote the cultivation of medicinal plants in the Mirzapur area and promote it as a hub of medicinal plants

• To maintain the quality of planting material and produce economic development and financial resilience of the smallholder farmers

• Promote women's participation in agriculture and allied activities and

• To develop the entrepreneurial spirit in the region.