Exploring the Effectiveness of Low-Cost Marketing Methods for Business Correspondents in India

Marketing initiatives can help BCs to overcome challenges by increasing their visibility, creating awareness about their services, and attracting new customers. Effective marketing strategies, such as those promoted by BEADS, can help BCs to increase their reach and improve their overall effectiveness in serving the unbanked population.

Resource Type:
  • Research & Evaluation

Author: Ganita Dahiya, Ritika Chaudhary
Publication Date: 08/31/2023
  • Asia

Program Area:
  • Community Agent Network
  • Inclusive Digital Finance

  • Income and Entrepreneurship

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