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CARD PPI Mini Case Study

In 2009, the Grameen Foundation selected CARD Bank, a Philippine microfinance institution (MFI) with over 580,000 clients, to participate in its Microsavings Initiative. This case study describes how CARD Bank has used the PPI to identify opportunities for product cross-selling.

Resource Type:
  • Case Study
  • Journal Publication
  • Research & Evaluation
  • Toolkit

Author: Grameen Foundation
Publication Date: 12/31/2010
Countries:
  • Asia

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