BEADS: Assisted E-Commerce and ONDC

Business Correspondent (BC) agents in India play a crucial role in providing financial services to underserved rural populations. However, their limited product basket and low commissions on banking transactions hinder their ability to earn a sustainable income. Grameen Foundation India’s BCNM Experiments and Demonstrating Scale (BEADS) project has identified assisted e-commerce as an additional revenue source for BC agents, partnering with the Centre for Development Orientation and Training (CDOT) to pilot this approach.

Resource Type:
  • Research & Evaluation

Author: Rahul Ranjan Sinha, Gaurav Sinha
Publication Date: 08/31/2023
  • Asia

Program Area:
  • Community Agent Network
  • Inclusive Digital Finance

  • Income and Entrepreneurship

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