A Case Study on Channel Innovation

This case study looks at how an existing channel of delivery can be improvised and customized to effectively reach and serve the poor in a sustainable way. At Cashpor, the BC model brought a new way to do business and Grameen Foundation worked with Cashpor to help the organization transition in a structured manner from being a single product MFI offering credit to one providing multiple financial services to the poor, including savings. The approach adopted in designing the channel was guided by two factors: keeping costs low and delivering savings services to the poor in an effective and efficient manner.

Resource Type:
  • Case Study

Publication Date: 09/30/2013
Countries:
  • Asia

Program Area:
  • Mobile Financial Services

Topic:
  • Business Model

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