Resource

$10 Spark Igniting Transformation Initiative Case Study

The $10 Spark Initiative demonstrates that transforming patriarchal norms is achievable when men are engaged as champions rather than adversaries. By creating culturally sensitive safe spaces, leveraging peer influence, and connecting social change with economic benefits, the project mobilized nearly 25,000 men to support women's empowerment in deeply traditional communities.

The transformation was profound: couples moved from "not even being in talking terms" to "planning and saving together for emergencies." Men who once feared mockery now publicly champion women's economic participation. Women who were seen as "house helps" are now recognized as economic partners.