Improving Social Media Marketing for BACODECO

Posted on 05/30/2023

I recently had an amazing opportunity to work with the Bantonan Community Development Cooperative (BACODECO) in Camalig, Albay, Philippines. Partnered with the awesome US Volunteer Anthony "Tony" Timmons, our mission was to evaluate their marketing strategies and improve their digital presence.

As we delved into the assignment, we noticed that BACODECO faced a manpower shortage in managing their business functions, particularly in digital marketing. Their social media presence was weak, and they had limited knowledge on how to effectively use it for their business.

Thanks to Tony's assistance, we conducted a training program for the cooperative's members on digital marketing. We covered topics such as basic Facebook page management, content creation, and digital advertising. The training was a success, and we were thrilled to see how much the members had learned. They are now well-equipped to promote the cooperative and its products and services, and to engage with their target audience.

Overall, it was an incredible experience working with BACODECO and witnessing firsthand how our training helped improve their business. It's inspiring to see how digital marketing can help cooperatives like BACODECO overcome challenges and reach their full potential. We hope that our efforts will help attract more customers and improve their business. Who knows, maybe we'll have the chance to visit them again someday to see how they're doing!

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