Resource

BEADS: Assisted E-Commerce and ONDC

Business Correspondent (BC) agents in India play a crucial role in providing financial services to underserved rural populations. However, their limited product basket and low commissions on banking transactions hinder their ability to earn a sustainable income. Grameen Foundation India’s BCNM Experiments and Demonstrating Scale (BEADS) project has identified assisted e-commerce as an additional revenue source for BC agents, partnering with the Centre for Development Orientation and Training (CDOT) to pilot this approach.