Making cash digital is the key to possibility.

When poor women control their own money, it no longer controls them.

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Screenshot of Smart Phone with digital financial services app

In poor communities, women run the household, but husbands control the money. And in these areas, money is primarily in the form of coins and paper. That’s cash that always seems to have a way of getting spent, not saved for life’s emergencies or children’s education. Cash she can’t control.

Cash dependency also steals a significant amount of time and money from poor women. Often the nearest cash transfer service is a half a day’s journey. It can consume an entire day to collect cash from government public services or employers. And it’s expensive. Cash transaction fees can be as much as 90% higher than digital fees.

Now that more than 4 billion people in emerging markets have access to mobile phones, we can begin to erase the gender gaps that exist in financial inclusion.

Kusum Lata's Story

I wanted to save but I didn’t know anything about saving. The bank wasn’t accessible. Even if I got there, I didn’t know much and the officials didn’t help. I felt discouraged. The [Community Agent] came to my house and asked me all my needs. [She has] supported us at every step. I’ve learnt a makes me very happy, that I have full knowledge about banking. Now I tell my daughter-in-law to save for the future.  
— Kusum Lata
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