A Case Study on Channel Innovation

October 2013

A Case Study on Channel InnovationThis case study looks at how an existing channel of delivery can be improvised and customized to effectively reach and serve the poor in a sustainable way. At Cashpor, the BC model brought a new way to do business and Grameen Foundation worked with Cashpor to help the organization transition in a structured manner from being a single product MFI offering credit to one providing multiple financial services to the poor, including savings. The approach adopted in designing the channel was guided by two factors: keeping costs low and delivering savings services to the poor in an effective and efficient manner.