Between 2008 and 2013, Grameen Foundation helped CARD Bank to open 480,000 new savings accounts through its microsavings initiative. In this article, Julie Peachey, director of Grameen Foundation's social peformance management team, discusses the findings of a study designed to improve savings habits of these new clients through behavioral science. The study was conducted by ideas42.
January 23, 2015
India’s Ministry of Health and Family Welfare, in close collaboration with BBC Media Action and with the support of the Bill & Melinda Gates Foundation, is scaling three of BBC Media Action’s maternal and child health mobile services, built on Grameen Foundation’s MOTECH platform, nationally across 35 states in the country.
Anne Ndungu is a mother of three, chairlady of her church, treasurer of her village’s women’s group and – thanks to a loan from Grameen Foundation partner Musoni – a successful entrepreneur.
“With the Kenyan shillings 80,000 loan (about US$800) I got from Musoni,” she said, “I was able to buy a dairy cow, start poultry keeping and build a cow shed.”
Traveling by motorbike on rural Ghana’s dirt roads, Racheal Derchie is an anomaly.
Young and university-educated, Racheal is the unlikely face of the future of farming in a country where the average farmer is 55 and poorly educated.
Racheal works with 200 smallholder farmers in Grameen Foundation’s AgroTech project. She uses its digital app suite to analyze and understand each farm’s history and needs. She teaches the farmers new practices, trains them in record keeping, and helps them obtain loans to purchase inputs.
February 26, 2014
February 19, 2014
These studies aim to understand how mobile phone technology and its usability is impacting poor women’s ability to access and benefit from mobile financial services. Many players assume that if a poor person owns a mobile phone, they are able to use it. We have found that this is a faulty assumption, and believe that usability and “mobile phone literacy” are big issues that are preventing poor women in particular to benefit from mobile-enabled solutions.
Many of the world’s toughest problems, including persistent poverty, are rooted in individual behavior. Behavioral economics and more specifically the emerging practice of behavioral design offer powerful tools to solve these social problems at large scale. Behavioral design applies insights from decades of academic research in behavioral economics and behavioral psychology to develop low-cost interventions with large effects.
Louis Potuk of ideas 42 discusses the value of incorporating insights from behavioral economics at every stage of the design process can yield amazing results. He was part of a team that worked with Grameen Foundation and CARD Bank of the Philippines to redesign savings products for the poor.