Conectadas: Building Financial Capabilities and Entrepreneurship Skills among Latin American Women and Girls via Mobile Technology
Grameen is supporting Millicom through its program, “Conectadas: Building Financial Capabilities and Entrepreneurship Skills among Latin American Women and Girls via Mobile Technology.” Grameen will design educational content for a mobile phone application that will teach women entrepreneurs how to grow their businesses and manage their finances using various technology platforms.
Launched in Guatemala in 2017, the Conectadas program was built on the understanding that gender equality expands economic growth, promotes social development, and enhances business performance. Likewise, digital connectivity can help women bypass social restrictions and lead to better outcomes for their livelihood and for the health and education of their children. Due to the program’s success, Conectadas will expand to El Salvador, Honduras, Costa Rica, Nicaragua, Panama, Columbia, Paraguay and Bolivia.
Over the course of 10 months, Grameen will research, design, test, and deliver digital content to Millicom that will enable women owners of micro, small and medium-sized enterprises (MSMEs) to use their phones to improve their financial literacy and mobile entrepreneurial skills.
The Grameen-designed education modules will be built on the Mobile Usage Module already developed by Millicom’s partner Sheva, and will be designed to achieve four learning goals: Understanding Personal Finance Concepts and Digital Finance Options; Business Finances and Accessing Financial Options; Leveraging Digital Branding and Marketing; and Using Social Media to Grow a Business.
The content will also include short, 1-2-minute videos, followed by quizzes to reinforce the learning. Grameen will draw from the best of edutainment approaches to introduce additional creative approaches, while maintaining a deep commitment to Adult Learning Principles and Objective-Based Learning.