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Selasse’s Story
Meet Selasse, Community Agent in Ghana
His passion for farming feeds our passion for fair trade chocolate.
"My name is Selasse, I am an agronomist (with FarmGrow) and I am responsible for fostering good relationships with the farmers and helping them implement good agronomic practices. On a typical day, I am visiting a number of farmers to see the decisions that their households are making concerning their development plans and also give them technical advice on how to implement whatever recommendations they have been given. So, the plan is a multi-year development plan that combines both agronomic and socioeconomic factors and presents farmers with recommendations and investment practices to improve and increase their productivity."
"What makes the development plan unique is the combination of various factors. For example, we can look at the individual approach where we take the farmers one-on-one, where individual farmers are engaged, and their needs assessed and they are better understood, and we all agree on a realistic frame and timeline in order for us to increase and improve their productivity."
"The digital nature makes it our “standard” in the sense that we are able to collect data much easier and faster in the field, and we are also able to do assessment more accurately. On top of that, this plan also looks at the entire household’s socioeconomic status, so it doesn’t only look at the individual farmer, we look at the entire household to see their standing and know where to place them in the development plan to be able to achieve the development goal together. So, it looks at the total development of the farmer and that’s what makes it so special."
Grameen Community Agents connect poor people to tools and information that enable them to transform their lives.
Real reasons for real optimism.
It's happening. People are lifting themselves out of poverty.
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