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Scaling Digital Financial Services: Go-to-market Lessons

Despite the large sums of money being poured into digital financial services around the world, enrollment and usage remain low and few services reach those who need them most. Grameen Foundation worked with two institutions that offer microfinance services in Uganda to help increase the adoption of digital services among current and potential clients.This study outlines best practices for bringing these services to market, including staff engagement, enhanced customer service and targeted marketing campaigns.